Welcome to the Calling All Authors blog which will replace our Calling All Author's website. Why? Primarily, because the website was less effective than we had hoped. Simple as that!
Posted by: Valerie Connelly in myblog on Apr 26, 2009
Welcome to the Calling All Authors blog which will replace our Calling All Author's website. Why? Primarily, because the website was less effective than we had hoped. Simple as that!
The purpose of this blog is to bring perspective, information and motivational content to writers and authors who are trying to write, publish and market their books in the rapidly changing publishing world.
Myths abound. Misinformation abounds. There are confusing contradictions everywhere. Facts are lost in the constant flow of hype and hyperbole. Where an author's success is most relevant, at his own bottom line, few are truly interested in helping him achieve the best possible financial results for his efforts.
I believe that if you look at the reality, success comes down to answering one question: Where is most of the book's income staying --- in the author's bank account or everyone else's? The distributor, the printer, the bookstore, the publisher come first and last in line is the author. This blog is going to provide you to tools to change that. Everyone in the food chain will take his portion. That is reality. The goal is to see to it that the author gets his fair share.
FAIR share. What is that? Enough to cover publishing costs, marketing costs, and still take some home. The author must become a business person if he is going to get his fair share. So, this blog will address the business of publishing and marketing a book.
Seeing your book as a business is the key to your success. And taking care from the very beginning to create the best, most valuable product you possibly can is essential. It is astounding to me that so few writers understand the importance of this perspective. They want their books to sell but don't or won't take the necessary steps or commit the necessary resources in time and money to make it happen. Over time, with conscious planning and execution, an author can sell his book to some. The idea is to sell the book to many. This moment is when many authors lose faith. The first glow of publication wears off, and the depression sets in.
Who will encourage them? Who will be there to dispense advice and comfort? Who can they turn to for guidance? Their publisher? Their editor? Their publicist? As a life-long educator and lover of learning, I am offering a helping hand, not only to Nightengale Press authors, but to all authors who are lost in the maze.
It is a tough job being a creative soul in a sea of bean counters. Earning a book's success is an overwhelming task in many ways. So, accepting that as the premise, what the website Calling All Authors tried do, the BLOG Calling All Authors actually will do. There is a lot of information out there, much of it good, much of it not so good. I promise to present balanced information, while encouraging you to take what you will and to leave the rest. Asking questions, finding answers, and deciding what is best for you and your book will be the purpose of this blog. I hope the information that will appear here will be useful, encouraging, motivating and above all, profitable to you.
All my best for your success!
Valerie Connelly,
Publisher, Author, Talk Show Host, Educator